Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
Burberry tests “social retail” in China's tech capital | Vogue Business
Burberry tests “social retail” in China's tech capital | Vogue Business
The Future Of Luxury In China Is Online - CB Insights Research
Xinjiang cotton controversy spills into virtual battle, as Tencent removes Burberry outfit from Honour of Kings, China's top game | South China Morning Post